Privacy policy

• Pet photos you upload, and the portraits, previews and print files we create from them.
• Contact details: your email address (asked before we show a preview), and your name and phone number at checkout.
• Shipping address, including a gift recipient's name and address if you send a gift.
• Order details: what you ordered, personalization (pet names, titles, dates), proof feedback, and messages you send us. Payment card details go directly to Stripe; we never see or store your full card number.
• Device and usage data: IP address, browser and device type, pages viewed, and how you arrived (for example, the ad you clicked, with the click identifier the ad platform adds to the link).
• Cookies and similar technologies: to remember your in-progress portrait, measure our ads (which ad or link brought you, kept up to 90 days, and a random visitor id kept up to 13 months) and protect against bots.

• To create your preview and portrait, check its quality, send you a proof, print it and ship it.
• To email you about your order: confirmations, proofs, shipping updates and a request for a review.
• To answer your questions and handle remakes, refunds and claims.
• To prevent fraud and abuse (for example, limiting how many previews can be made).
• To understand which ads and pages work, so we can improve the site.
• To send marketing emails (offers, new styles, a reminder about your saved preview) only if you tick the box asking for them. Every marketing email has an unsubscribe link.

We don't use your pet's portrait or photo in our marketing unless you give us separate permission (for example, when you leave a review with a photo).

We share only what each service needs to do its job for us:

• Stripe — payments, fraud prevention and sales tax.
• Printify and its print partners — printing and shipping your portrait (they receive the print file, your name, shipping address and phone number).
• Mailjet — sending our emails.
• Cloudflare — storing photos and files, receiving emails you send us, and bot protection.
• MongoDB Atlas and Vercel — hosting our database and website.
• AI image providers — they process your pet photo to create the artwork. They receive the photo and art instructions, not your name or email.
• Meta (Facebook, Instagram), Google (Google Ads) and TikTok — ad measurement, described below.

We may also share information if the law requires it, to protect our rights or someone's safety, or as part of a sale or merger of our business. We do not sell your personal information for money.

We advertise on Facebook and Instagram (Meta), Google and TikTok. To learn which ads lead to previews and orders, and to help those platforms show our ads to people likely to order, we tell each of them when someone who came from their ads takes these steps: views a page, opens a style or the portrait builder, gives an email for a free preview, sees the preview, picks a size, starts checkout, and buys (with the order value and what was ordered). When an order is refunded, we tell Google, so it stops counting that order.

• Meta receives these events from our server only (the Conversions API; we don't use the Meta Pixel), with your IP address and browser details, the click identifier from a Meta ad and a Meta browser cookie we set, a random visitor id, and, in hashed (scrambled) form, your email and, for a purchase, your phone number, name, city, state, zip code and country.
• TikTok receives them from the TikTok pixel in your browser and from our server (the Events API), with your IP address and browser details, the click identifier from a TikTok ad and TikTok's browser cookie, and, hashed, your email, phone number and a random visitor id.
• Google receives your purchase (and, if we set it up, your preview signup) from the Google tag in your browser and from our server, with the click identifier from a Google ad and, hashed, your email, phone number and name, plus your zip code and country.

Under some US state privacy laws, this may count as “sharing” personal information or “targeted advertising”. You can opt out at any time on our Your privacy choices page. We also honor the Global Privacy Control signal automatically. Once you've opted out, the TikTok pixel and the Google tag don't load, we stop setting ad click cookies, and what our server still sends is marked with each platform's restricted mode: Meta's Limited Data Use, TikTok's limited data use and Google's restricted data processing (no ad personalization), so they may use it only to measure our ads, not to target you.

• Original photos and print files: deleted 90 days after your order is delivered.
• Previews you didn't order: the preview and the photo are deleted 30 days after you made them.
• Order records (what you bought, totals, addresses): kept as long as needed for taxes, accounting and warranty claims, usually up to 7 years.
• Marketing consent: kept until you unsubscribe, then we keep a record that you unsubscribed so we don't email you again.

Want something deleted sooner? Ask us and we'll do it, unless we must keep it by law.

Depending on where you live, you may have the right to:

• know what personal information we have about you and get a copy,
• correct it or have it deleted,
• opt out of “sharing” for advertising or targeted advertising,
• withdraw marketing consent (use the unsubscribe link in any email), and
• not be treated differently for using these rights.

To make a request, email support@getmasterpaw.com from the address you used with us. We may ask you to confirm it's you. You can use an authorized agent. If we decline your request, you can reply to appeal.

Photos and files are stored privately and shared only through short-lived signed links. Order pages use private links sent to your email. No system is perfectly secure, but we work to protect your information and limit who can access it.

Our site isn't directed to children under 13, and we don't knowingly collect their personal information. If you think we have, contact us and we'll delete it.

If we change this policy, we'll update the date at the top. For significant changes, we'll let customers know by email or on the site.

Masterpaw
support@getmasterpaw.com